With the Coronavirus pandemic putting football in a state of flux, the hot topic has been how to restart the Premier League and although a return date is yet to be pencilled in, there is a growing belief of eventually reaching a rightful conclusion.
Whether that is the case or not, there will then be a rest period before the 2020/21 campaign gets underway and during that period, the transfer window will once again be prised open from its current locked state.
The opening of the transfer window is usually the green light for mega deals to be completed across Europe and with fees rising year on year, a £100m deal is one that rarely even blinks an eyelid these days.
However, with fans being locked out of stadiums for the foreseeable future and some leagues having to refund broadcasters due to a lack of action, it means that the balance sheets for clubs across the continent will look a whole lot different.
The desire to do big business will still be there, but the potential in which to do so will be far lower, and when you consider that Harry Kane probably could have commanded a fee of £150m pre-pandemic, it is hard to envisage any club now finding that kind of money.
This is good news for Kane’s current employers, because if the England star was getting itchy feat in North London just a couple of months ago, he will now be prepared to stay put until this all blows over.
While sticking rather than twisting seems to be the mindset of a lot of star players and subsequently, this summer’s transfer activity will have a much different look to it – a look that may see clubs think outside the box.
For example, the swap deal is a trade that is often maligned in football circles and more the preserve of American sporting codes such as the NBA or NFL. However, this form of bartering, may just prove to be a necessity.
With the transfer market almost decimated in terms of value and managers still looking to make transitions in such tough times, it may be that collective agreements are required and cashless transfers in either direction are made.
Of course, if large sums of money are not being spent, there is always another option and that is a greater use of the loan market. Although, with that said, there are only so many borrowed players that a club can utilise at once.
Much has been made of when football’s financial bubble would burst and for the past quarter century, all the naysayers have been constantly proved wrong, as more and more money swashes about within the game.
While although no one would have envisaged such a circumstance even two months ago, it does seem that the current global landscape is the reason that will finally reset the transfer market and to be honest, it might just be a reset that has been required for quite a while.